Having a strong brand can help distinguish your practice from competitors. Your entire website is a reflection of your brand, and it’s a great way to showcase exactly what patients should expect from your practice, what your practice stands for, and what makes you different from everyone else.

More on brand and practice awareness:
Increase online search visibility for your healthcare practice through branding
Developing a healthcare practice brand - the Practice Growth Podcast

It’s not enough to have a single page as your entire healthcare website. User experience takes into consideration the journey a prospective and current patient would take when researching your practice. You need multiple pages serving different purposes: a contact page with your business information, an about page that lists your staff’s qualifications, a blog where patients can learn more about relevant topics, and service pages so patients know what you offer. Your website should also be easy to navigate with clear call to action (CTA) buttons like “Book Now” or “Contact Us.”

More on improving user experience:
5 pages your medical website needs
How healthcare practices can use Website CTAs to get more patients

Optimizing your healthcare website for SEO is like building a house; it doesn’t happen in one day. It requires a solid framework where optimizations and content are added over time. The benefit of SEO is that it provides long-lasting results at no direct cost for years to come. By having the right SEO strategy in place, you’re more likely to rank higher in local search results, which also means a higher likelihood that more prospective patients find your practice.

More on website SEO:
The right way to enhance your healthcare practice website and SEO
How to choose healthcare SEO keywords for a doctor website

1. Do you have a portfolio?:
Any agency should be able to show you a portfolio of websites they’ve designed. Ideally, this portfolio includes other healthcare and medical websites. The more knowledge and experience they have with the healthcare industry, the more likely they are to know exactly what your website needs.

2. Can you cover all of my healthcare website needs?:
A beautifully designed website only goes so far. Your healthcare website partner should be able to cover all of your website and marketing needs including services like SEO, paid advertising, and doctor reputation management. Asking for case studies and customer success stories will help determine if they are right for your practice. Check out the PatientPop case study library to see why we’re trusted by thousands of doctors across the U.S.

3. What is your implementation process?:
A clear implementation process from start to finish is necessary for setting the right expectations on how and when your agency will deliver results. With PatientPop, you get a trained implementation team that gets you up and running in about 30 days. Then, your customer success manager will provide strategic direction based on your needs. Should you need any web support, our support team provides continuous assistance.

4. Do you provide customized strategies?:
The best medical and healthcare website strategies are tailored to your specific industry and specialty. These marketing strategies involve following Google’s best practices. Their ranking systems are made up of a whole series of algorithms, and they’re constantly being updated. Your agency and your tools need to shift to meet these changes along with any new patient needs.

5. Why should we choose you?:
Your medical website partner should know why they stand out from their competitors, the value they can bring, and how they plan to execute their strategies. They need to detail actionable recommendations on how they plan to help grow your practice along with answering any questions you may have. The PatientPop provider promise outlines why you should choose us as your healthcare website provider.